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Gabriela de Almeida – Psicóloga

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Essa identidade fala muito sobre quem estar por traz da marca. É um logo dinâmico, moderno, envolvente e a cara de sua dona, Gabriela de Almeida. Uma mulher forte, que sabe o que quer e está sempre em busca de concretizar seus sonhos, mas sem esquecer de suas origens. Por isso, quis levar consigo e utilizar sua marca como meio de transmitir um pouco dessas suas raízes nordestinas.

Diante disso, resolvemos trazer o cacto como símbolo principal, fazendo uma alusão ao símbolo PSI. O cacto por sua vez traz toda essa questão do nordeste como símbolo de força, resistência e mais do que isso resiliência. Elementos fundamentais na psicologia, por isso essa planta fez tanto sentido dentro dessa narrativa. Pois mesmo com os contratempos, ainda assim ela consegue florescer.

Misturando as cores, simbologia, fonte e o ícone temos uma janela de opções, para falarmos da mente de uma forma leve, alegre, divertida, sem deixar a seriedade que o assunto pede de lado.

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